Get Into the Google
Maps 3-Pack
The 3-pack captures 70% of all local service clicks. Here's exactly how to get there — and how to enable direct booking once you do.
Three Factors That
Control Your Ranking
Google's local algorithm uses three primary signals. You can't control proximity (how close you are to the searcher), but you can fully control the other two.
Relevance — Does your profile match the search?
Select every applicable service category. Write detailed descriptions for each service. Add photos of each service type. Google needs to understand exactly what you offer.
Prominence — How well-known is your business?
Reviews are the biggest prominence signal. Response rate matters too — shops that respond to every review (including 1-stars) rank higher than those that ignore them.
Enable direct booking with Reserve with Google
A 'Book Online' button directly in your Maps listing removes all friction. Customers who can book without calling convert at a dramatically higher rate, especially after hours.
Post weekly updates to your GBP
Active profiles rank higher. Post a promotion, a completed job photo, or a seasonal tip every 7 days. Each post signals to Google that your business is current and engaged.
Now Increase What Each Customer Spends
You've got the traffic coming in. Now learn how to maximise every repair order with digital inspections and photo evidence.
Increase ARO →